At one time, press releases were a part of the realm of print media. To some degree they still are, but the advent of the internet has broadened the broadcast range of press releases from newspapers and trade journals to niche industry blogs and websites as well. Press releases have only become more powerful tools within the past ten years, rather than declining in relevancy.
What makes a press release different than any newsworthy announcement is the fact that press releases follow a specific format that allows them to be readily picked up by various news agencies. As technology and broadcast potential have expanded, press release styles have stayed more or less the same, allowing for some variations for subject matter. For example, a product launch press release may differ in format from a medical release. Different industries may also make better use of certain elements, such as quotes.
One thing that is true for all press releases is that a truly successful release will include some sort of element that is interesting enough to share as a newsworthy event. For this reason, a press release should tell not only the when, who, and why, but also how this news will impact future business and client relations, or future research.
Another element that is integral to the success of a press release is distribution. While there are many places online to release press releases for free, often you get what you pay for. Nothing. Without access to information on journalists, news organizations, speaking events, and media outlets, it can be difficult to get a release the kind of attention it requires to make an impact.
A well organized database of journalists is one necessity for a wide distribution. A database, such as that offered by NuVisions will be able to provide detailed information about journalists, including their recent publications, and preferred method of contact. This comprehensive database is continuously checked and updated to ensure that all the information is accurate and current.
In addition to sending out press releases to the right journalists, a powerful database can also tap into the power of the web, by linking users with influential industry bloggers, website owners, and key social media users. Detailed pitching profiles allow PR leaders to directly look for the journalists and writers who will be most interested and inclined to share their content.
The expansive database NuVisions offers will also provide information on current editorial calendars, speaking opportunities around the globe, and includes an awards database. That means that with timely alerts and information, PR teams can make sure their information is at the forefront of their industry news consistently throughout the year. A database devoted to distributing news can ensure that there is no missed opportunity, or that no time is wasted pitching news to uninterested parties. Press releases can always land in just the right hands in a timely fashion.