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June 2, 2009

Twitter Posting Frequency: How Much is Too Much? Or Too Little?


Filed under: Facebook, Interviews, Twitter, blogging — Tags: , , — Kat @ 9:06 pm

For quite some time NuVisions has been researching what people have to say on posting frequencies. Post too often and you smother your followers, but post too seldom and people lose interest in you. Both articles and blogs I’ve read state the same thing: it’s about quality, not quantity. Do you agree? How often do you tweet? How often do you think you should tweet?

I know I’ve personally unfollowed people because they posted too often. I’d log into twitter and find half or more of the tweets on my homepage were from the same user. It was hard to find anyone else’s tweets amongst his. He’d post 6 tweets in 15 minutes. On the flip side, I’ve also followed people who post infrequently that when I actually see a tweet from them, I don’t remember even following them.

What is an appropriate amount of time to wait in-between tweets? If you post too close together, you ignore the basic principle of twitter, 140 characters or less. You tweet 5 tweets in a row, it feels more like a blog post rather than a tweet. But tweet too far apart and you fall off your follower’s home page.

Do you count re-tweets (RT) as tweets? Replies? All of these factor in to your frequency. NuVisions wants to hear your thoughts. Comment here reply to us on Twitter @nuvisions.

TweetLater is a productivity tool that allows you to schedule automatic direct messages and set your tweets to post at intervals when you are busy. There is a free version and a professional version, describing many alluring services. But think about your followers, don’t they want personal interaction with you rather than an automated service? It’s similar to ghostwriting, some people don’t mind it, others find the behavior upsetting. Do you use TweetLater or a similar service? Tell us about it!

Jenny Cromie (@JennyCromie) explores “8 Sure-Fire Ways to Tick Off the Twitterverse” in a blog post on twitip.com. Do you agree with her list? Give us your list.

  1. TwitterNarcissist – “Cluttering up your page with inane details”
  2. TwitterSpammer – Following you to sell you something and obviously didn’t read your bio
  3. TwitterDigMeDude – “Having thousands of followers but who follow no one”
  4. TwitterBoty – “Repeating themselves because they are afraid you might not have ‘heard’ them the first, second, third, or even fourth time.”
  5. TwitterDumbLinker –“Telling me that something is funny and that I should click on a link isn’t enough”
  6. Twittermatic – Having an “automatic, canned response that they sent to everyone after that initial Twitter linkup”
  7. TwitterJabberJaw – “Dominating my screen, and apparently, not taking a breath—every day, all day long”
  8. TwitterSmarmySales – “Taking up Twitter space to sell your services, toot your horn about how awesome your business is, or aggressively market whatever it is you’re trying to market.”

Cited: http://www.twitip.com/8-sure-fire-ways-to-tick-off-the-twitterverse/

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May 18, 2009

Interview with Nancy Frede


Filed under: Interviews — Erin @ 9:19 pm

When Nancy contacted me through Linked IN I was so excited. She and NuVisions have similar services and goals and it was so nice to be able to pick her brains for a bit. Here is a bit about Nancy and if you want to listen to the interview go to the interview tab.

 

 

Nancy  has also worked over 25 years with associations, non profits, towns, newspapers and radio stations to help generate more dollars.

She has conducted numerous workshops as well as been published internationally on the following topics: How to create more nondues revenue?, How to create  year long sponsorship programs, Boothcamp(sm) for exhibitors, how to sell  ads, booths and sponsorships for both print and the internet and how to  create a job fair on a shoestring budget, how to market on a shoe string  budget.

Boothcamps(SM) for corporations, small businesses, newspapers and associations will help improve trade show sales and success for  exhibitors.Nancy  has also worked over 25 years with associations, non profits, towns, newspapers and radio stations to help generate more dollars.

She has conducted numerous workshops as well as been published internationally on the following topics: How to create more nondues revenue?, How to create  year long sponsorship programs, Boothcamp(sm) for exhibitors, how to sell  ads, booths and sponsorships for both print and the internet and how to  create a job fair on a shoestring budget, how to market on a shoe string  budget.

Boothcamps(SM) for corporations, small businesses, newspapers and associations will help improve trade show sales and success for  exhibitors.

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Interview with Mike Volpe VP of Hubspot


Mike Volpe VP Hubspot

Mike Volpe VP Hubspot

I want to thank Mike so much for being able to take time out of his busy schedule to do this interview with me. He travels so much and was in fact just getting back from out of state when we talked. I have to say that I was so very nervous when I did this one. Mike is a leader in the inbound marketing field and has done so many webinars and written so many articles I felt very privileged to have him on the show. Here is a brief bio taken from his personal site. http://www.mikevolpe.com/Marketing-Expert/

 

 

 

Mike Volpe’s Bio:

Mike Volpe is VP of Inbound Marketing at HubSpot, an Internet marketing software startup, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media.  Since Mike joined HubSpot, the company has grown from about a dozen beta customers to over 1,200 customers, from 5 employees to 75 employees, and raised $17 million of venture capital in two rounds of financing.

Mike is a cutting-edge B2B inbound marketer who ranks in the top 0.1% of all users on Twitter (@mvolpe) with over 7,500 followers, and speaks at numerous conferences including Inbound Marketing Summit, SEM for SMB Conference, MITX, Worldcom PR Conference, AMA Albany, NEDMA Conference, Boston University PRSSA and Harvard Business School Marketing Conference.  Mike also hosts a weekly live marketing video podcast HubSpot TV and blogs frequently.

Before HubSpot, Mike worked as Director, Marketing Operations at SolidWorks where he launched a number of inbound marketing initiatives such as SEO, PPC, blogging and podcasting.  Mike is an MBA graduate of the MIT Sloan School of Management and received his B.A. in Economics and Government, summa cum laude, from Bowdoin College.  He is a Co-Founder and Director of the Boston Scholars Program and a former Director of the Alumni Fund at Bowdoin College.

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