MySpace is one of the oldest social networking sites. It also has the worst reputation because of its age. It is similar to rebellious teenager who has potential but keeps making wrong choices. I’m sure you’ve heard about people who abuse MySpace and use it to find people to perform sexual acts, typically with minors. Dateline has done several television shows on this. People’s accounts have been hacked and profiles have been altered. It’s enough to make any company nervous about using MySpace. Old technology and a negative reputation can discourage people and companies from avoiding MySpace. But don’t write it off just yet.
So what’s good about MySpace? You can upload music, videos, and pictures, customize the look of your page, write blog entries, and connect with fans. It has taken several pointers from facebook and allows you to add applications and keep people in the know with status updates. It is very music and video driven, rather than content driven like facebook. Some people and companies choose either facebook or MySpace but others use both.
MySpace has a great niche with the entertainment industry. Most musicians, actors, actresses, and entertainers have a MySpace page. This enables them to post their singles or clips from their latest projects. MySpace allows for a level playing field, garage bands as well as Grammy award winning artists can have a page.
MySpace ‘s age also is a benefit, most people have heard of it and probably used it before. It is trustworthy, as it has been around for many years and has survived several newer technologies trying to oust it.
NuVisions does not have a MySpace page at this time, as we are focusing our social media marketing on facebook, LinkedIn, and twitter. However, as we expand our services into podcasts and other media, MySpace may fit into our marketing plan.
Look for my next blog entry exploring another kind of social media: social bookmarking.
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